Project Brief: "Research the Swatch brand and perform a product disassembly. Combine insights from both to design a new, innovative product that aligns with the brand's identity."
This project started with the disassembly of an electric toothbrush and included research on the Swatch brand. The final outcome merges both elements into a product that cleans while embodying Swatch brand values.
USER FOCUS BOARD
Investigating how users interact with a toothbrush in their daily routines.
Materials and Manufacture
Product disassembly to evaluate the materials and processes involved in its creation.
Swatch - Brand Focus Board
The brand appeals to various markets, with many products considered collectibles, including both newer collaborative ranges and vintage pop Swatch models.
initial concepts
Concept development
Focusing on a specific function while beginning to explore form and user requirements.
This concept centres on the brand and aims to eliminate waste after festival events. The device uses an electric motor to suction waste, which is then melted and injected into a mould to create limited edition sculptures.
Cad modelling
Research revealed that Swatch promotes environmental consciousness by using eco-friendly materials and sponsoring sporting events. This insight led to the idea of creating a product for festivals, where waste often accumulates. The device would recycle waste by injecting it into collectible items, preventing it from ending up in landfills.
The decal below is used to customize Swatch watches, reflecting the brand's playful identity.
FINAL PRODUCT RENDER
